Now, my radio station of choice for the morning just happens to be Smooth (nee Saga) so please don’t judge me too harshly. For waking up I like my news local, my music unchallenging, and my presenters subdued.
However, I’ve noticed that they’ve developed an annoying little format habit. Not content with a news bulletin every 30 mins, we get a summary of upcoming news every ten minutes or so. What? Yes, a summary. This takes the form of the newscaster saying something like, ‘…and in the news at 7.30 we discuss the three soldiers who died in Iraq last night…’. Yes, discuss.
Given that news bulletins on music stations are already terse little pockets of fact (and some may argue my use of the word ‘fact’ there), I find it hard to understand why you need to telegraph them with audio footnotes. I mean, they’re already bleeding summarised aren’t they? It’s not as if they’re going to give us a 15 minute news programme where there may be opportunity to get down and mucky with some real detail is it?
These stupid little precursors actually consume measurable airtime, to my mind wasting valuable music time on what is, after all, a bloody music station. I can just see the marketing meeting now, where some bozo suggested making the station sound more punchy, dynamic and with-it by plastering stupid space-fillers everywhere. Cobblers.
It’s part of the same malady we suffer when watching telly news these days. Sodding ticker-tape streamers at the bottom of the screen, optional multiscreen content, and all the time above this we have a ‘real’ programme that contains scant facts spun out over 30 minutes, repeat ad nauseum.
The next time you watch a TV news report amuse yourself by playing Count the Fact. Then measure this figure against how many minutes of spume were alongside it.
Heard recently on radio news - I can’t identify the source as my memory is crap, but trust me, it may be paraphrased but the sentiment is intact:
In response to the direct question, ‘…and how are you going to solve the problem?’, the useless answer was, ‘…we’re going to examine the problem, and then pursue the best way to solve the problem…’
What beggared belief was that this response was accepted as an appropriate answer, and the interviewer moved on. What shoddy times we live in.