Designing a logo demands that the client’s business goals be defined at the outset. Ultimately a logo needs to be compatible with the spirit of the business, and not just a dashed-off funky font. In practice this means that I will seek a proper background to your products and company, before committing ‘pen to paper’. Designing an identity need not be expensive: often a simple common-sense approach is all that is required – for instance, to clean up and refresh an old logo, or to develop existing ideas into a workable form. Of course, designing an identity from scratch is the ideal approach, and a phased package can be arranged to manage costs.
“The new corporate identity has enabled our relatively small company to compete with major companies. We now have a strong image that has impact and attracts attention.”
Tom Linwood, Director, Protech Engineering