Recently Added
Posted by Ken Davidson in Comment on 09. Oct, 2008 | No Comments
Various forms of colour-blindness exist. One of the most common is red-green colour blindness, and, depending on where you get your figures, this affects around 7% of males. (Women are afflicted in very small numbers due to having to have defects in both X chromosomes.) That’s a large part of the viewing audience, so have [...]
Posted by Ken Davidson in Illustration, Tech on 11. Sep, 2008 | No Comments
Scott McCloud has illustrated an online comic to help promote Google’s new browser technology, called Google Chrome. I’m not going to suddenly change tack, and become a tech blog, extolling the merits of new software. Instead I’ll briefly explain why I think the online comic is an important move. Firstly, it helps put illustration-as-a-marketing-tool back [...]
Posted by Ken Davidson in Comment, Illustration on 31. Jul, 2008 | 3 Comments
…and here’s another, albeit from the early 90s. Vauxhall’s agency were promoting the Vauxhall Cavalier Mk3 by pointing out it’s futuristic range of features. They produced an A4 gatefold brochure with lovely illustrations to the outside, with photos and diagrams to the inside. To highlight just how mind-boggling the car was they used retro illustrations [...]
Posted by Ken Davidson in Comment, Illustration on 23. Jul, 2008 | No Comments
Does anyone remember when marketing budgets allowed for decent photography and illustration? Go back far enough and we’ll find that restrictive or low-quality print processes demanded that illustrations be used, rather than photography. In this halcyon era the general illustrator was king; often deemed to be of equal professional standing to the architect. In a [...]
Posted by Ken Davidson in Promotion on 23. Jul, 2008 | No Comments
My last post raised another notion in my mind… Why is it so difficult to persuade ‘typical’ SME folk to buy graphic design, rather than try to do it themselves? I think the answer is that, to the layman, graphic design in the media is not noticed unless it’s been done particularly badly. The good [...]
