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Newsletter offers insight to interior fit-out companies

Newsletter offers insight to interior fit-out companies

I design a regular newsletter that has just been pipped at the post for a major industry award, for two years running. Fingers crossed that it’s going to be third time lucky for 2009! The Trade Association Forum aims to “assist buyers, government departments, researchers, the public and other enquirers wishing to access information about […]

Designers and web developers please take note!

Designers and web developers please take note!

Various forms of colour-blindness exist. One of the most common is red-green colour blindness, and, depending on where you get your figures, this affects around 7% of males. (Women are afflicted in very small numbers due to having to have defects in both X chromosomes.) That’s a large part of the viewing audience, so have […]

Mloovi

Mloovi

I’m currently helping Mike Robinson with the development of Mloovi.com – a service developed to provide free translations from and to 24 languages via RSS feeds. What’s the fuss? Well, it’s the first time anyone has packaged this service in quite this way. The lowdown is that if you’re a blog author you can now […]

Here we go again… marketing in a recession?

Here we go again… marketing in a recession?

Is it a recession, or is it a downturn, a trough, a long blip, a precipice? By crikey, I cannot be the only one frustrated that we seem to be talking ourselves into more trouble. I do wonder, if there was a blanket ban on doom-mongering would the banks just start lending to each other […]

Google Chrome – the graphic novel!

Google Chrome – the graphic novel!

Scott McCloud has illustrated an online comic to help promote Google’s new browser technology, called Google Chrome. I’m not going to suddenly change tack, and become a tech blog, extolling the merits of new software. Instead I’ll briefly explain why I think the online comic is an important move. Firstly, it helps put illustration-as-a-marketing-tool back […]

Back in the day 2

Back in the day 2

…and here’s another, albeit from the early 90s. Vauxhall’s agency were promoting the Vauxhall Cavalier Mk3 by pointing out it’s futuristic range of features.¬† They produced an A4 gatefold brochure with lovely illustrations to the outside, with photos and diagrams to the inside. To highlight just how mind-boggling the car was they used retro illustrations […]

Back in the day 1

Back in the day 1

Does anyone remember when marketing budgets allowed for decent photography and illustration? Go back far enough and we’ll find that restrictive or low-quality print processes demanded that illustrations be used, rather than photography. In this halcyon era the general illustrator was king; often deemed to be of equal professional standing to the architect. In a […]

Oh, and by the way…

My last post raised another notion in my mind… Why is it so difficult to persuade ‘typical’ SME folk to buy graphic design, rather than try to do it themselves? I think the answer is that, to the layman, graphic design in the media is not noticed unless it’s been done particularly badly. The good […]

So, you think you know how to buy graphic design? Part 6: the process.

Welcome to the final part of this little ‘how-to’ sequence. I bet you thought we’d never get here – but we have, so there! Afficionados of process design need read no further: I’m not about to flow-chart or venn diagram this, or do any more than raise a few questions. How do I summarise the […]

So, you think you know how to buy graphic design? Part 5: deadlines.

At its most basic, a deadline should be set and not left open-ended. Try to set something that doesn’t place undue pressure on the designer (thereby risking an unsatisfactory job) but also doesn’t reach so far ahead that work won’t start more-or-less immediately. Most designers can sniff an artificially-tight deadline. ¬†There’s nothing wrong with building […]