With 25 years of experience to draw upon, I provide a total service to many clients: design, procurement, copy writing etc.
I practise multi-disciplinary graphic design to service B2B marketing professionals in the West Midlands of the UK, and sometimes beyond.
I deal with graphic makeovers, and execute these across most media. Indeed, for many of my clients I am Keeper of the Faith with regard to the application of their graphic styles – a resource to turn to when brochures need creating, websites need direction or advertisements need to sell.
My working philosophy is summed up by three simple points. In all dealings I endeavour to…
- be honest
- be approachable
- empathise with the client’s commercial aims.
Dialogue is encouraged: I won’t just take instructions from you – I’ll give you a frank opinion and together we’ll hone the brief to suit the objectives.
My graphic design style is simple and effective. In essence I aim for a look that will entice but not for its own sake. The styling should be transparent to the message and content.
I take the pragmatic view – I never oversell the solution, and suggest only the relevant design services to achieve the maximum benefit.