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Insight magazine triumphs at MemCom awards

Jane-and-Clair-Insight

Working closely with the editorial team of Jane Cook and Clair Mooney (pictured above left to right), I design and produce Interiors Insight magazine for AIS. Together we haul together dozens of articles, features and news items to make a cohesive and lively journal. Stock photography is carefully selected to enhance several features, and, on occasion, I am called upon to provide custom photography.

Interiors Insight has evolved considerably over the last decade, and we generally refresh its look and feel every 2-3 years. It’s designed to be easy to read, and visually enticing – without being too ‘faddy’ or garish – and it has to appeal to a broad spectrum of readers, from many different age groups and professions. The design objective is to support the content, not overwhelm it.

In AIS’s own words:

Interiors Insight has been crowned ‘Newsletter of the Year’ by MemCom, the marketing organisation for associations.

The judges said: ‘Interiors Insight responded to member research with the introduction of a number of new content strands. The end result the judges felt was a lively, informative 20 page publication, with strong use of photography which responded to members needs.

An online, interactive version of the magazine is here.

What is AIS?

The Association of Interior Specialists is a body dedicated to representing companies involved in the manufacture, supply and installation of all aspects of interior fit-outs and refurbishments, with particular emphasis on ceilings and partitions.