Back in the day 3 – the extravagance of banks
Posted by Ken Davidson in Comment on 10. Feb, 2009 | No Comments
Go into your local bank. Pick up a brochure, or pamphlet about the services offered. There’s a good chance it will be printed in full colour, and may use colourful stock photography, but also be printed in a fairly bog-standard manner on cheap stock. Rewind to the late 1980s and early 1990s… Once again I’ve [...]
The sincerest form of flattery?
Posted by Ken Davidson in Comment, Promotion on 04. Feb, 2009 | 1 Comment
I help AIS (Association of Interior Specialists) with printed promotional material. Toward the end of the year we produce a so-called round-up document that summarises the year’s milestones. This is purely a vehicle to remind their membership of the work done on their behalf, and to reinforce the benefits of membership. It could well be [...]
Designers and web developers please take note!
Posted by Ken Davidson in Comment on 09. Oct, 2008 | No Comments
Various forms of colour-blindness exist. One of the most common is red-green colour blindness, and, depending on where you get your figures, this affects around 7% of males. (Women are afflicted in very small numbers due to having to have defects in both X chromosomes.) That’s a large part of the viewing audience, so have [...]
Here we go again… marketing in a recession?
Posted by Ken Davidson in Comment on 02. Oct, 2008 | No Comments
Is it a recession, or is it a downturn, a trough, a long blip, a precipice? By crikey, I cannot be the only one frustrated that we seem to be talking ourselves into more trouble. I do wonder, if there was a blanket ban on doom-mongering would the banks just start lending to each other [...]
Back in the day 2
Posted by Ken Davidson in Comment, Illustration on 31. Jul, 2008 | 3 Comments
…and here’s another, albeit from the early 90s. Vauxhall’s agency were promoting the Vauxhall Cavalier Mk3 by pointing out it’s futuristic range of features. They produced an A4 gatefold brochure with lovely illustrations to the outside, with photos and diagrams to the inside. To highlight just how mind-boggling the car was they used retro illustrations [...]
